Events Uncut

Events Uncut

Eventsuncut At: Erykah Badu Live 2017

Eventsuncut had the pleasure of being invited to the final date of the Erykah Badu concert! Being her first show in the UK in 5 years we said HELL YES!

This year celebrates the 20th anniversary of Badu’s debut album, Baduizm, which was released in 1997 and won her the Best RnB album in the 1998 Grammy Awards.

The concert took place at Eventim Apollo in Hammersmith on Friday 7th July, an iconic venue close to the Underground station which has seen World class acts including Prince, Michael Jackson and more recently TGT and D’Banj! The queuing and entrance process was smooth and efficient, with many temporary bars alongside the fixed ones in the foyer to alleviate the crowds. Unfortunately, like most of the UK’s long-standing major event venues, the Air Con is virtually non-existent. Even seated we felt the sweltering heat and saw security personnel offering standing attendees bottles of water as many were crammed close to the stage. We appreciate the difficulty in modernising historic buildings; but for the sake of customer comfort and safety, we think it’s necessary!

As soon as Badu graced the stage we were serenaded by one of her greatest hits; On & On. The singalong crew were out in full force, almost drowning Badu’s voice out with their enthusiastic rendition.

After a couple more songs, including the award-winning, Love of My Life, which was originally released in 2002 for the movie Brown Sugar, Badu entertained her fans with her friendly, chilled disposition. She let us know that we were about to be whisked away to ’97 and back up to her present day discography.


Badu, along with her incredible backup singers and the band gave us gems such as Tyrone, Next Lifetime, I Want You, Window Seat and we were treated to an amazing A cappella’s by the backup singers. And if that wasn’t enough, Badu brought Omar to the stage, swiftly followed by a surprise performance from Common and Talib Kweli.


My main take away from the concert was Badu’s energy. She exuded a positive spirit that seemed to take over the crowd. Everywhere I looked people were in a world of their own; being carried off by the soulful sounds. Her fans ranged from teens to those in their 60s and no one looked out of place. Black, white or green, Erykah Badu appeals to anyone and she had the same message for everyone ‘…you are enough…follow your dreams.’

The concert was organised and managed by Neo Luv, a collective of concert professionals. Neo Luv seek to shine the light and provide a platform on musical heroes and forgotten talent. Their platform hopes to create unity among like minded music lovers and they did just that!

Neo Luv have further exciting projects in the future that they cannot wait to launch – Watch this space: 


Written By: Tanya

Tanya Dennis is an international events manager.
By day she organises and oversees conferences and tradeshows across the EMEA region.
By night Tanya manages an event tech startup, aimed at promoting events in London and curating a substantial database of events, venues, suppliers and organisers.
Tanya also regularly works on projects such as Oxjam and UK Black Business Show as well as music and entertainment events.